Global Program ‘Hidden Disabilities Sunflower’ implemented by all UAE properties managed by Manafa LLC’s subsidiary Hospitality Management Holding (HMH)
Dubai, United Arab Emirates, 25th November 2024 – Manafa LLC, a diversified UAE-based holding company, proudly announces a significant milestone in its commitment to inclusivity. All UAE based hotels managed by its subsidiary, Hospitality Management Holding (HMH), have now adopted the globally recognized ‘Hidden Disabilities Sunflower’ program, a pioneering initiative designed to enhance the guest experience by supporting individuals with non-visible impairments.
The ‘Hidden Disabilities Sunflower’ program provides a discreet yet powerful way for individuals to signal that they may require additional assistance during their stay. By wearing the distinctive sunflower emblem, guests can communicate their needs ensuring they feel supported and understood throughout their visit by team mebers trained to facilitate their unique requirements. This program, which has been globally acclaimed since its inception in 2016, addresses the challenges faced by individuals whose conditions are not immediately apparent.
The sunflower was chosen as the program’s symbol for its strong association with positivity, strength, and happiness—qualities that align with HMH’s ethos of creating a welcoming and supportive environment for all guests. The program is now implemented across all UAE properties managed by HMH, including the Bahi Ajman Palace Hotel, Coral Beach Resort Sharjah, Coral Dubai Deira Hotel, and ECOS Dubai Hotel at Al Furjan.
In a statement, H.H. Sheikh Mohammed bin Faisal Al Qassimi, Chairman of Manafa LLC and Hospitality Management Holding (HMH), said,”The UAE’s leadership has always championed inclusivity and innovation, creating a society where everyone is empowered to thrive. By adopting the ‘Hidden Disabilities Sunflower’ programme, we align with this national vision, ensuring our hotels are places where compassion and understanding define the guest experience, and with great attention to the ones that need it the most.”
In commenting on this important development, Haytham Abdelaziz, Director of Operations at HMH, stated: “At HMH, we are dedicated to ensuring that every guest feels valued and accommodated. The implementation of ‘Hidden Disabilities Sunflower’ programme is a testament to our commitment to inclusivity and understanding. By expanding our recognition to the unique needs of our guests, we are not just enhancing their experience but also setting a new benchmark in the hospitality industry.”
The role out of the programme included comprehensive training for hotel staff, ensuring that every guest who wears the sunflower emblem receives the customised support they need.
Through this forward-thinking initiative, Manafa LLC and HMH reaffirm their shared mission of creating exceptional, inclusive, and thoughtful guest experiences. The adoption of the ‘Hidden Disabilities Sunflower’ programme not only enhances the hospitality sector but also serves as an industry-leading model, ensuring that not a single guest’s need is overlooked.
ABOUT MANAFA LLC
Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.
For more information about MANAFA LLC visit http://manafa.com
About HMH
Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.
HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.
For more information about HMH please
visit http://www.hmhhotelgroup.com/
https://www.hmhhotelgroup.com/subscribenow
