Category: News HMH

Sharjah, UAE – 6^th October 2026–  Across all HMH-managed hotels, everyday operations are continuously rethought to become more resource-efficient, responsible, and environmentally conscious. Through practical initiatives focused on water conservation, food waste reduction, plastic reduction, and circularity, HMH managed hotels demonstrate how operational changes deliver meaningful environmental impact while supporting long-term efficiency.

For Hospitality Management Holding (HMH), sustainability is a fundamental operational requirement embedded across all its managed hotels. This commitment is reflected in a range of practical measures implemented across its portfolio, with properties in the Northern Emirates providing clear examples of how sustainability can be translated into day-to-day hotel operations.

At Coral Beach Resort Sharjah, for example, food waste management has become an important part of its green operations. The resort introduced a biodigester that processes food waste generated in its kitchens and converts it into greywater, which can then be used for landscape irrigation. The system demonstrates how waste can be transformed into a usable resource, creating a more circular approach to waste and water management while reducing the amount of organic waste sent to landfill. The resort has also introduced an on-site water bottling plant, helping reduce reliance on single-use plastic bottles. Complementing these efforts is the Coralganic Garden, where fruit and vegetables are grown locally for use in the resort’s culinary operations, supporting shorter supply chains and greater awareness of responsible food production.

At Bahi Ajman Palace Hotel, technology is being applied to address one of hospitality’s most important resources: water. The property introduced atmospheric water generators, which use humidity in the air to produce drinking water. The technology illustrates how individual hotels can explore alternative solutions to resource consumption, while reducing reliance on conventional bottled water and helping minimise plastic waste and associated transportation impacts.

Green operations also extend to the way hotels manage materials. Coral Beach Resort Sharjah and Bahi Ajman Palace Hotel have participated in textile circularity initiatives, diverting end-of-life linens and uniforms from landfill and giving these materials a second life through repurposing.

Beyond individual property initiatives, the sector is also moving towards greater collaboration. The launch of the Emirates Hospitality Sustainability Alliance at Coral Beach Resort Sharjah brings hospitality stakeholders together to share knowledge and develop practical approaches to challenges including water and energy consumption, food waste, procurement and resource efficiency.

Together, these practices illustrate how HMH’s sustainability approach is being applied across its portfolio, with individual properties addressing specific resource and operational challenges through practical solutions. From transforming food waste into a usable resource to producing water from air humidity and reducing dependence on single-use plastics, Northern Emirates hotels are exploring solutions that combine environmental responsibility with operational efficiency.

As the UAE’s tourism and hospitality sector continues to evolve, this approach highlights an increasingly important direction for the industry. Green operations are no longer optional, but an integral part of the guest experience, back-of-house operations and long-term business strategy.

About HMH

Founded in 2003 in Dubai, Hospitality Management Holding (HMH) is a fully integrated hotel management company steadfast in its commitment to providing impeccable service, operational excellence, and a comprehensive focus to wellbeing. This approach has allowed HMH to establish a unique position in the industry with its diverse portfolio of five distinct brands: luxury Bahi Hotels & Resorts, upscale Coral Hotels & Resorts, business-focused Corp Hotels, serviced EWA Hotel Apartments, and lifestyle ECOS Hotels, each catering to varied market segments from luxury to lifestyle.

HMH is a recognized pioneer in integrating cutting-edge technology and operational artificial intelligence across its properties. Through strategic regional expansion across the Middle East and North Africa, HMH continues to unlock new opportunities while creating sustainable value for stakeholders, associates, team members, and guests.

For more information about HMH, please visit our website at hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – 30th September 2026 – Marking its 16th consecutive year at the Arabian Travel Market, Manafa LLC’s hospitality division, Hospitality Management Holding (HMH), continues to demonstrate that cultural authenticity and sharp operational discipline are the true cornerstones of sustainable hospitality. In a regional market marked by rapid transformation and shifting traveler expectations, our sustained presence at ATM represents more than institutional longevity, it reflects an enduring commitment to authentic Emirati hospitality paired with the commercial precision required to lead in a dynamic industry.

Anchored in genuine regional warmth, HMH managed properties champions a vibrant, healthy lifestyle offerings that elevates every stay Beyond Hospitality. From distinguished coastal retreats like Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah to business focused property like Corp Amman Hotel, and forward-looking lifestyle concepts like ECOS Dubai Hotel at Al Furjan, as well as key properties across Saudi Arabia and Jordan, our portfolio reflects a singular philosophy: offering an unmistakable sense of place while consistently exceeding the standards of the modern global traveler.

True hospitality, however, cannot thrive without operational resilience. Built on more than two decades of experience across market cycles, HMH has developed lean, agile frameworks that safeguard asset performance and owner returns. Centralized operational oversight works in synergy with empowered on-the-ground leadership, ensuring optimal procurement efficiency, responsive revenue management, and agile commercial distribution. Whether managing full-service heritage resorts or modern mid-scale urban hotels, our teams execute with high service consistency and strict brand governance.

As the global travel community convenes at ATM 2026, HMH reaffirms its role as a trusted, home-grown operator.  Through our diverse portfolio of brands, including Bahi, Coral, Corp, EWA, and ECOS, and by harmonizing the timeless grace of Emirati welcome with proven operational endurance, we continue to build a sustainable, future-ready footprint across the Middle East.

About HMH

Founded in 2003 in Dubai, Hospitality Management Holding (HMH) is a fully integrated hotel management company steadfast in its commitment to providing impeccable service, operational excellence, and a comprehensive focus to wellbeing. This approach has allowed HMH to establish a unique position in the industry with its diverse portfolio of five distinct brands: luxury Bahi Hotels & Resorts, upscale Coral Hotels & Resorts, business-focused Corp Hotels, serviced EWA Hotel Apartments, and lifestyle ECOS Hotels, each catering to varied market segments from luxury to lifestyle.

HMH is a recognized pioneer in integrating cutting-edge technology and operational artificial intelligence across its properties. Through strategic regional expansion across the Middle East and North Africa, HMH continues to unlock new opportunities while creating sustainable value for stakeholders, associates, team members, and guests.

For more information about HMH, please visit our website at hmhhotelgroup.com

About MANAFA LLC 

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – July 15th, 2026 – Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, is delighted to announce that both its managed hotel in the northern region, Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah have been officially recognized in the prestigious “Recommended on HolidayCheck 2026” awards. This notable accolade underscores our unwavering commitment to delivering exceptional hospitalitys and guest satisfaction across our entire portfolio.

The HolidayCheck awards are highly regarded within the global travel industry, as they are determined entirely by authentic traveler reviews, scoring, and recommendation rates. Both properties stood out in this year’s evaluations, securing impressive scores from international visitors. Bahi Ajman Palace Hotel achieved an outstanding excellence score of 5.4 out of 6.0, solidifying its standing as a top-tier premium destination. Meanwhile, Coral Beach Resort Sharjah secured an impressive score of 4.9 out of 6.0, cementing its reputation as a premier family-friendly coastal haven.

These highly coveted ratings reflect the consistently positive feedback from our valued global travelers, confirming both properties’ positions as top-rated accommodations in the region. The leadership team extends its warmest congratulations to the hotel teams whose day-to-day dedication to service excellence continues to drive these remarkable milestones. By maintaining rigorous standards, the staff at these HMH managed hotels continue to set a benchmark for the group. As a subsidiary of Manafa LLC, HMH remains dedicated to enhancing asset value and ensuring that every property under its management delivers world-class experiences aligned with long-term operational excellence.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – July 20th, 2026 – The way travellers discover accommodation is changing rapidly. As modern consumers increasingly shift away from standard search engine results and rely on conversational AI platforms like Google Gemini, Calude, ChatGPT, and Perplexity to plan their journeys, traditional search visibility is no longer sufficient. To address this paradigm shift, Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, is focusing heavily on Generative Engine Optimization (GEO) across all HMH managed hotels.

Unlike traditional SEO, which focuses on keyword rankings and backlinks to capture clicks, GEO is designed to optimize content so that generative AI models can easily read, synthesize, and natively recommend a brand. For HMH managed hotels, this involves a deep technical restructuring of digital assets. By optimizing website speed, incorporating advanced schema markups, and building highly structured, context-rich data layers, HMH ensures its digital footprint is easily understood by AI algorithms.

When a traveller asks an AI engine for a premium, family-friendly hotel in the region, the goal is for HMH brands, such as Bahi, Coral, Corp, EWA, or ECOS, to be synthesized directly into the AI’s response. Through this forward-thinking approach to GEO, HMH, as a subsidiary of Manafa LLC, ensures high digital visibility, future-proofs its distribution channels, and remains at the absolute forefront of modern digital discovery.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – June 20th, 2026 – The commercial and culinary leadership of Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, has been spectacularly validated following sweeping accolades at the ‘Middle East Chef Excellence Awards’, ‘F&B Excellence Awards’, and the ‘Leaders Powerlist 2026’ organized by the Hozpitality Group. This incredible achievement stands as a massive testament to the daily passion, unwavering dedication, and operational excellence that the talented teams across these HMH managed properties bring to the regional hospitality landscape.

At Bahi Ajman Palace Hotel, the group’s commitment to culinary innovation and elite guest service resulted in widespread industry recognition. Legendary milestones were achieved as Abdo Badra was named to the Chef Leader Powerlist and Michael Fernandes secured a well-deserved position on the F&B Leader Powerlist. Individual staff brilliance shone brightly with Chue Thinzar Khine winning Female Chef of the Year, Ganesh Man Shrestha taking home Kitchen Manager of the Year, and Belal Farhan Alsayed being named Butcher Chef of the Year. Furthermore, Sayed Kutubuddin was honored as Banquet Chef of the Year, Heina Tablate secured F&B Server of the Year, and Melynde Ernesto achieved Restaurant Manager of the Year. Crowning this incredible success, the hotel’s famous Dragon’s Place Restaurant was officially crowned the Best Dinner Venue of the Year.

Building on this exceptional success, the team at Coral Beach Resort Sharjah also brought home a distinguished set of major trophies, reinforcing the group’s collective prowess Michael Fernandes and Abdo Badra doubled their elite recognition by appearing on the F&B Leader and Chef Leader Powerlists respectively for their cluster management roles. Additionally, Tsering Tamang won Promising Chef of the Year (Judges Choice), Mahesh Chathuranga Ranathunga was crowned Barista of the Year, and Chet Raj Chaudhary achieved Banquet Champion of the Year (Judges Choice). To wrap up this phenomenal evening of triumphs, the resort’s iconic Casa Samak Seafood Restaurant won the coveted Best Sunset Spot of the Year award, celebrated by all who adore its breathtaking seaside ambiance and unforgettable views.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – 31st March 2026 – Demonstrating a profound institutional commitment to environmental stewardship, Coral Beach Resort Sharjah, has officially taken a monumental step forward by becoming a registered signatory of the global Glasgow Declaration on Climate Action in Tourism. As a prominent member of the hospitality portfolio of Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, this milestone directly positions the coastal resort as a clear pioneer of regional sustainability within the United Arab Emirates. This major structural alignment follows closely on the heels of the property receiving the prestigious “Sustain Sharjah” award from the Sharjah Commerce and Tourism Development Authority, validating its historical eco-friendly operations.

By formally binding itself to the framework of the Glasgow Declaration, this exceptional property has pledged to develop and execute a comprehensive, data-driven twelve-month climate action plan tailored specifically for systemic decarbonization. This tailored roadmap will focus intently on maximizing energy efficiency, eliminating single-use plastics, and restructuring resource consumption to dramatically lower the property’s overall carbon footprint. Additionally, the plan will incorporate innovative, regenerative tourism practices aimed at preserving the delicate surrounding marine and terrestrial ecosystems for future generations.

This environmental commitment reflects the broader corporate mandate established across all HMH managed properties to actively support the federal net-zero targets of the United Arab Emirates. Over the next year, the management team will collaborate directly with international climate experts to implement verifiable environmental practices, proving that premium leisure experiences can coexist harmoniously with rigorous ecological preservation. Through these strategic efforts, the resort sets a benchmark for the Middle Eastern tourism industry, highlighting how localized hospitality assets can successfully drive meaningful change on a global scale.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Makkah, KSA – 31st May 2026 – As part of the continuous regional expansion of Manafa LLC’s hospitality division, Hospitality Management Holding (HMH), has announced that Corp Makkah Al Naseem Hotel has entered its final pre-opening countdown phase. This flagship 460-key property is fast-tracking its operational readiness to welcome global pilgrims for the upcoming Umrah season immediately following the conclusion of Hajj 2026. Strategically positioned within the vibrant Al Naseem commercial district, the expansive hotel is meticulously engineered to address the modern spiritual traveler’s diverse requirements by seamlessly blending functional comfort with profound serenity.

A core architectural feature of this magnificent development is the inclusion of an expansive, dedicated separate prayer area designed to foster a deeply reflective and peaceful sanctuary for physical and mental renewal. Recognizing the physical demands of a pilgrim’s journey, the hotel will also debut the cutting-edge ‘OG’ gym, offering state-of-the-art wellness and fitness facilities. Upon arrival, guests will be welcomed by a beautifully designed, massive lobby that opens into an exceptionally large guest waiting area, deliberately structured to accommodate large groups and families smoothly during peak arrival periods.

The culinary landscape at Corp Makkah Al Naseem Hotel promises to redefine traditional dining experiences in the Holy City through its signature food and beverage concepts. Guests will have access to ‘Palettes’ restaurant, a premier all-day dining venue offering international and regional favorites, alongside the artisanal ‘Coffea’ cafe, which aims to deliver authentic Emirati hospitality to every visitor. To ensure absolute convenience, these HMH managed properties will feature a dedicated, complimentary twenty-four-hour shuttle bus service providing seamless travel directly to the Masjid Al Haram, paired with round-the-clock concierge support to handle all guest logistics and spiritual travel requirements efficiently.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – 20th April 2026 – Hospitality Management Holding (HMH) a Manafa company, has taken a major step toward protecting the environment by launching the ‘Bahi Upcycled Collections’ at Bahi Ajman Palace Hotel. In collaborative partnership with the renowned environmental advocacy group GreenWarrior.Earth, this ground-breaking initiative establishes a highly practical, scalable circular economy template within the Middle East’s regional luxury hospitality framework.

Luxury hotels naturally use and replace a lot of materials, especially high-quality room linens and fabrics. Recognizing the urgent ecological necessity to move away from linear “take-make-waste” industrial models, the team at Bahi Ajman Palace Hotel designed an internal operational system that entirely intercepts retired hotel linens before they can enter traditional public waste disposal routes. This process completely diverts massive quantities of textiles away from municipal landfills, instead routing them through a meticulous, multi-tiered reclamation pipeline.

Once retired from direct guest operations, the luxury fabrics undergo a rigorous sorting phase to assess structural integrity. They are then subjected to deep sanitization protocols using eco-friendly, hypoallergenic agents that meet the highest hygiene benchmarks. From there, skilled local artisans handle the delicate process of precision restitching. These sanitized fabrics emerge on the other side of the production cycle as high-quality consumer items, including bespoke soft toys for young travelers, ecological tote bags, and versatile guest room storage organizers. Each piece stands as a unique, tactile demonstration of operational waste mitigation and artistic resourcefulness.

This sustainable deployment strongly underscores the property’s profound dedication to the principles of responsible consumption and local community engagement. By breathing an entirely new lifecycle purpose into operating assets that traditionally carry a short shelf-life, the resort successfully establishes a verifiable blueprint for modern ecological luxury. Guests are no longer forced to choose between premium comforts and environmental responsibility; the upcycled collections prove that true luxury can actively contribute to a greener planet.

Furthermore, this localized project does not exist in isolation. It forms a cornerstone of a much wider, aggressive corporate sustainability agenda being rolled out across all properties managed by Hospitality Management Holding (HMH) a Manafa company. By championing these creative, hyper-localized actions, the group is aggressively driving down its overarching operational carbon footprint while aligning closely with the UAE’s grander federal net-zero ambitions. Through the “Bahi Upcycled Collections,” HMH demonstrates to the wider travel industry that the path toward a fully regenerative corporate future begins by beautifully reshaping the very materials already in our hands.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE – February 10th, 2026: Hospitality Management Holding (HMH) a Manafa company, has announced a major multi-layered expansion of its global digital distribution and marketing architecture. In a calculated move to simultaneously broaden global market reach and maximize direct-channel conversion, the hospitality group has finalized strategic partnerships with leading online travel agencies (OTAs) iTRIP and BookMyBooking.com, alongside premier marketing technology providers Affilired, Hotelchamp, and Liana Mailer.

On the distribution front, integrating iTRIP and BookMyBooking.com directly into HMH’s central architecture allows its properties to capture emerging international demand with real-time pricing and unified inventory control. To balance this OTA expansion with highly profitable direct bookings, HMH has deployed Affilired’s performance platform to leverage global affiliate networks on a secure cost-per-acquisition (CPA) basis, while utilizing Hotelchamp’s specialized onsite optimization engines to personalize the web-booking journey and convert digital traffic into direct reservations.

Furthermore, to nurture guest retention while maintaining strict corporate domain integrity, HMH has activated Liana Mailer for its enterprise email marketing, utilizing dedicated subdomains to deliver hyper-targeted, localized lifecycle campaigns across its regional portfolio.

Expanding its global digital footprint through an agile mix of high-reach OTA channels and margin-protective MarTech solutions is essential to driving portfolio-wide asset values. This comprehensive technology deployment underscores the company’s dedicated commitment to offering a seamless booking experience while maximizing operational yields for hotel owners.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com