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24 Jun 2026

HMH Managed Properties Sweep Major Honors at the Hozpitality Group Awards 2026

Dubai, UAE – June 20th, 2026 – The commercial and culinary leadership of Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, has been spectacularly validated following sweeping accolades at the ‘Middle East Chef Excellence Awards’, ‘F&B Excellence Awards’, and the ‘Leaders Powerlist 2026’ organized by the Hozpitality Group. This incredible achievement stands as a massive testament to the daily passion, unwavering dedication, and operational excellence that the talented teams across these HMH managed properties bring to the regional hospitality landscape.

At Bahi Ajman Palace Hotel, the group’s commitment to culinary innovation and elite guest service resulted in widespread industry recognition. Legendary milestones were achieved as Abdo Badra was named to the Chef Leader Powerlist and Michael Fernandes secured a well-deserved position on the F&B Leader Powerlist. Individual staff brilliance shone brightly with Chue Thinzar Khine winning Female Chef of the Year, Ganesh Man Shrestha taking home Kitchen Manager of the Year, and Belal Farhan Alsayed being named Butcher Chef of the Year. Furthermore, Sayed Kutubuddin was honored as Banquet Chef of the Year, Heina Tablate secured F&B Server of the Year, and Melynde Ernesto achieved Restaurant Manager of the Year. Crowning this incredible success, the hotel’s famous Dragon’s Place Restaurant was officially crowned the Best Dinner Venue of the Year.

Building on this exceptional success, the team at Coral Beach Resort Sharjah also brought home a distinguished set of major trophies, reinforcing the group’s collective prowess Michael Fernandes and Abdo Badra doubled their elite recognition by appearing on the F&B Leader and Chef Leader Powerlists respectively for their cluster management roles. Additionally, Tsering Tamang won Promising Chef of the Year (Judges Choice), Mahesh Chathuranga Ranathunga was crowned Barista of the Year, and Chet Raj Chaudhary achieved Banquet Champion of the Year (Judges Choice). To wrap up this phenomenal evening of triumphs, the resort’s iconic Casa Samak Seafood Restaurant won the coveted Best Sunset Spot of the Year award, celebrated by all who adore its breathtaking seaside ambiance and unforgettable views.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

 

24 Jun 2026

Coral Beach Resort Sharjah Champions Climate Action as a Glasgow Declaration Signatory

Dubai, UAE – 31st March 2026 – Demonstrating a profound institutional commitment to environmental stewardship, Coral Beach Resort Sharjah, has officially taken a monumental step forward by becoming a registered signatory of the global Glasgow Declaration on Climate Action in Tourism. As a prominent member of the hospitality portfolio of Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, this milestone directly positions the coastal resort as a clear pioneer of regional sustainability within the United Arab Emirates. This major structural alignment follows closely on the heels of the property receiving the prestigious “Sustain Sharjah” award from the Sharjah Commerce and Tourism Development Authority, validating its historical eco-friendly operations.

By formally binding itself to the framework of the Glasgow Declaration, this exceptional property has pledged to develop and execute a comprehensive, data-driven twelve-month climate action plan tailored specifically for systemic decarbonization. This tailored roadmap will focus intently on maximizing energy efficiency, eliminating single-use plastics, and restructuring resource consumption to dramatically lower the property’s overall carbon footprint. Additionally, the plan will incorporate innovative, regenerative tourism practices aimed at preserving the delicate surrounding marine and terrestrial ecosystems for future generations.

This environmental commitment reflects the broader corporate mandate established across all HMH managed properties to actively support the federal net-zero targets of the United Arab Emirates. Over the next year, the management team will collaborate directly with international climate experts to implement verifiable environmental practices, proving that premium leisure experiences can coexist harmoniously with rigorous ecological preservation. Through these strategic efforts, the resort sets a benchmark for the Middle Eastern tourism industry, highlighting how localized hospitality assets can successfully drive meaningful change on a global scale.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

 

24 Jun 2026

The Countdown Begins, Corp Makkah Al Naseem Hotel Prepares for Historic Post-Hajj Opening

Makkah, KSA – 20th June 2026 – As part of the continuous regional expansion of Manafa LLC’s hospitality division, Hospitality Management Holding (HMH), has announced that Corp Makkah Al Naseem Hotel has entered its final pre-opening countdown phase. This flagship 460-key property is fast-tracking its operational readiness to welcome global pilgrims for the upcoming Umrah season immediately following the conclusion of Hajj 2026. Strategically positioned within the vibrant Al Naseem commercial district, the expansive hotel is meticulously engineered to address the modern spiritual traveler’s diverse requirements by seamlessly blending functional comfort with profound serenity.

A core architectural feature of this magnificent development is the inclusion of an expansive, dedicated separate prayer area designed to foster a deeply reflective and peaceful sanctuary for physical and mental renewal. Recognizing the physical demands of a pilgrim’s journey, the hotel will also debut the cutting-edge ‘OG’ gym, offering state-of-the-art wellness and fitness facilities. Upon arrival, guests will be welcomed by a beautifully designed, massive lobby that opens into an exceptionally large guest waiting area, deliberately structured to accommodate large groups and families smoothly during peak arrival periods.

The culinary landscape at Corp Makkah Al Naseem Hotel promises to redefine traditional dining experiences in the Holy City through its signature food and beverage concepts. Guests will have access to ‘Palettes’ restaurant, a premier all-day dining venue offering international and regional favorites, alongside the artisanal ‘Coffea’ cafe, which aims to deliver authentic Emirati hospitality to every visitor. To ensure absolute convenience, these HMH managed properties will feature a dedicated, complimentary twenty-four-hour shuttle bus service providing seamless travel directly to the Masjid Al Haram, paired with round-the-clock concierge support to handle all guest logistics and spiritual travel requirements efficiently.

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

 

10 Jun 2026

Bahi Ajman Palace Hotel Sets a New Standard for Responsible Luxury in the UAE

Dubai, UAE – 20th April 2026 – Hospitality Management Holding (HMH) a Manafa company, has taken a major step toward protecting the environment by launching the ‘Bahi Upcycled Collections’ at Bahi Ajman Palace Hotel. In collaborative partnership with the renowned environmental advocacy group GreenWarrior.Earth, this ground-breaking initiative establishes a highly practical, scalable circular economy template within the Middle East’s regional luxury hospitality framework.

Luxury hotels naturally use and replace a lot of materials, especially high-quality room linens and fabrics. Recognizing the urgent ecological necessity to move away from linear “take-make-waste” industrial models, the team at Bahi Ajman Palace Hotel designed an internal operational system that entirely intercepts retired hotel linens before they can enter traditional public waste disposal routes. This process completely diverts massive quantities of textiles away from municipal landfills, instead routing them through a meticulous, multi-tiered reclamation pipeline.

Once retired from direct guest operations, the luxury fabrics undergo a rigorous sorting phase to assess structural integrity. They are then subjected to deep sanitization protocols using eco-friendly, hypoallergenic agents that meet the highest hygiene benchmarks. From there, skilled local artisans handle the delicate process of precision restitching. These sanitized fabrics emerge on the other side of the production cycle as high-quality consumer items, including bespoke soft toys for young travelers, ecological tote bags, and versatile guest room storage organizers. Each piece stands as a unique, tactile demonstration of operational waste mitigation and artistic resourcefulness.

This sustainable deployment strongly underscores the property’s profound dedication to the principles of responsible consumption and local community engagement. By breathing an entirely new lifecycle purpose into operating assets that traditionally carry a short shelf-life, the resort successfully establishes a verifiable blueprint for modern ecological luxury. Guests are no longer forced to choose between premium comforts and environmental responsibility; the upcycled collections prove that true luxury can actively contribute to a greener planet.

Furthermore, this localized project does not exist in isolation. It forms a cornerstone of a much wider, aggressive corporate sustainability agenda being rolled out across all properties managed by Hospitality Management Holding (HMH) a Manafa company. By championing these creative, hyper-localized actions, the group is aggressively driving down its overarching operational carbon footprint while aligning closely with the UAE’s grander federal net-zero ambitions. Through the “Bahi Upcycled Collections,” HMH demonstrates to the wider travel industry that the path toward a fully regenerative corporate future begins by beautifully reshaping the very materials already in our hands.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

10 Jun 2026

Strategic Digital Expansion via Global OTA and MarTech Partnerships

Dubai, UAE – February 10th, 2026: Hospitality Management Holding (HMH) a Manafa company, has announced a major multi-layered expansion of its global digital distribution and marketing architecture. In a calculated move to simultaneously broaden global market reach and maximize direct-channel conversion, the hospitality group has finalized strategic partnerships with leading online travel agencies (OTAs) iTRIP and BookMyBooking.com, alongside premier marketing technology providers Affilired, Hotelchamp, and Liana Mailer.

On the distribution front, integrating iTRIP and BookMyBooking.com directly into HMH’s central architecture allows its properties to capture emerging international demand with real-time pricing and unified inventory control. To balance this OTA expansion with highly profitable direct bookings, HMH has deployed Affilired’s performance platform to leverage global affiliate networks on a secure cost-per-acquisition (CPA) basis, while utilizing Hotelchamp’s specialized onsite optimization engines to personalize the web-booking journey and convert digital traffic into direct reservations.

Furthermore, to nurture guest retention while maintaining strict corporate domain integrity, HMH has activated Liana Mailer for its enterprise email marketing, utilizing dedicated subdomains to deliver hyper-targeted, localized lifecycle campaigns across its regional portfolio.

Expanding its global digital footprint through an agile mix of high-reach OTA channels and margin-protective MarTech solutions is essential to driving portfolio-wide asset values. This comprehensive technology deployment underscores the company’s dedicated commitment to offering a seamless booking experience while maximizing operational yields for hotel owners.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

10 Jun 2026

HMH Charts a Year of Strategic Growth, Industry Recognition, and Visionary Leadership

Dubai, UAE – January 20th, 2026 – Hospitality Management Holding (HMH) a Manafa company, concludes a transformative year marked by strategic milestones, prestigious international honours, and the powerful realization of its group vision: to be the definitive benchmark for excellence, innovation, and partnership in the global hospitality industry.

The year 2025 was one of dynamic engagement and solid growth for HMH. The group commanded significant attention at the Arabian Travel Market, welcoming a host of industry leaders and property owners to its stand to forge future collaborations. This forward momentum was paralleled by a key operational achievement: the finalization of all preparatory work for the landmark Corp Makkah Al Naseem Hotel, which is on track for its grand opening in Q3 2026. HMH’s active presence at trade shows across the UAE and KSA further fueled the success of its existing portfolio, with hotels across the group delivering exceptional commercial performance.

Highlighting its strong relationship with regional taste-makers and community leaders, the group also hosted its annual HMH Media Iftar during Ramadan. This exclusive gathering brought together prominent media personalities from the region’s top media houses and leading publishers, serving as a premier platform to celebrate shared successes and reinforce HMH’s transparent, communicative relationship with the press.

A cornerstone of HMH’s leadership philosophy is that excellence is a collective achievement, reflected in both team and individual prowess. This was spectacularly validated in 2025 through a series of high-calibre awards. The group’s Central Reservations Office (CRO) team was honoured twice by the esteemed Indian travel partner, Make My Trip, receiving both the ‘Star Performers’ and the ‘Outstanding Exemplary Chain Partnership’ awards for exceptional performance. At the property level, Corp Amman Hotel was prominently featured as one of Jordan’s top 10 room producers by the global giant Expedia.

Furthermore, HMH’s role as an incubator for world-class hospitality talent was underscored by the personal achievements of its leaders. Mr. Iftikhar Hamdani, Area General Manager for Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah, had an exceptional year, being named among Hozpitality Group’s Best 30 General Managers in the Middle East, nominated for the HSMAI ROCKSTAR Awards for innovation, and receiving the ‘Overseas Tourism Ambassador Award’. Similarly, Mr. Ahmad Ebdah, General Manager of Corp Amman Hotel, earned a distinguished spot on the International Stars Powerlist for his exemplary global leadership.

Reflecting on this year of accolades and achievement, H.H. Sheikh Mohammed bin Faisal Al Qassimi, Chairman of Manafa LLC and HMH, said, “True leadership in hospitality is measured not only by the properties we build but by the legacies we create, the partnerships we nurture, and the people we elevate. The triumphs of 2025, from our strategic expansions and partner recognitions to the global acclaim of our teams and leaders, are a testament to HMH’s unwavering commitment to excellence. As we prepare to welcome guests to Makkah and continue our growth, our vision is clear: to be the architects of unparalleled experiences and the definitive partners of choice, setting the standard for professionalism and innovation in every market we serve.”

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit hmhhotelgroup.com

09 Jun 2026

MEEM Real Estate Investment Strengthens Operational Excellence Through Strategic Asset Management

Dubai, UAE – 1st Feb 2026 – MEEM Real Estate Investment, a subsidiary of MANAFA LLC, continues to strengthen its focus on operational excellence through disciplined asset management strategies and enhanced property operations across its portfolio.

As the UAE real estate sector evolves toward greater operational maturity and performance-driven management, MEEM Real Estate Investment remains focused on efficiency, governance, sustainability, and long-term asset value creation. The company’s structured operational approach is designed to support resilient asset performance while aligning with modern property management standards and investor expectations.

MEEM Real Estate Investment adopts a proactive and data-informed asset management framework aimed at optimizing property performance and operational reliability over the long term. The company’s approach includes preventive maintenance planning, operational performance monitoring, lifecycle asset management, and continuous process optimization to support informed decision-making and operational efficiency.

Key focus areas include occupancy optimization, expenditure management, asset quality preservation, and service consistency across its managed portfolio. These practices are designed to support sustainable returns while ensuring assets remain competitively positioned within the evolving real estate landscape.

Across its portfolio, MEEM Real Estate Investment maintains a structured operational model covering tenant relations, facility management, compliance oversight, risk management, and service coordination. The company continues to implement streamlined operational processes and performance-focused management systems that enhance efficiency, strengthen operational governance, and improve stakeholder experience.

This integrated operational approach supports consistency in service delivery while reinforcing the company’s commitment to reliability, accountability, and long-term operational sustainability.

“Harnessing operational efficiency and disciplined asset management remains central to our long-term vision,” said H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MEEM Real Estate Investment. “Our focus continues to be on strengthening asset performance through structured operations, responsible management practices, and sustainable value creation for investors and stakeholders.”

MEEM Real Estate Investment continues to refine its operational framework with a focus on scalability, efficiency, sustainability, and governance excellence. As market expectations continue to evolve, the company remains committed to advancing operational standards, enhancing asset performance, and supporting long-term portfolio resilience through disciplined management practices.

About MEEM REAL ESTATE ASSET MANAGEMENT

MEEM is a Real Estate Asset Management Company that has a comprehensive portfolio of Industrial, Residential, Commercial, Retail and Hospitality properties. MEEM is focused on serving the growing market demand in different segments in the UAE to professionally manage properties. Unlike many Asset Managers, our relationship goes beyond the handover of a set of keys.

While essentially working with assets to ensure their sustainability, MEEM provides necessary capabilities to manage the assets lifecycle through preventive and reliability centered maintenance.MEEM’s business strategy is aligned with Dubai’s “Vision 2020” and Abu Dhabi’s “Vision 2030” of economic diversification and social infrastructure development.

MEEM ensures that the firm’s business standards and practices are of the highest quality; that they meet and exceed clients’ expectations; and to continue providing them with the support and solutions to operate effectively in a complex global economy.

For more information visit:  meemrealestate.com

 

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

09 Jun 2026

From Rainfall to Resilience: Kutoof’s Climate-Smart Agriculture Initiative Enhances Crop Protection in Arid Regions

Sharjah, UAE – 1st July 2026MANAFA LLC subsidiary Kutoof has launched a climate-smart agriculture initiative designed to support the cultivation and protection of climate-sensitive crops in arid and water-stressed regions.

As global weather patterns become increasingly variable and water scarcity continues to challenge traditional agricultural systems, the initiative focuses on integrating climate-adapted farming practices to improve resilience and long-term productivity. The programme aligns with broader sustainability and food security priorities across the UAE and similar arid environments.

Kutoof’s approach incorporates a combination of modern water management techniques and adaptive agronomic practices. These include efficient drip irrigation systems, rainwater harvesting methods, and soil moisture monitoring tools designed to optimise water use and support crop stability under variable climatic conditions. Additional practices such as mulching and crop shading are applied to help improve soil moisture retention and reduce heat stress, supporting healthier crop development in challenging environments.

The initiative also places emphasis on sustainable crop protection strategies. By integrating climate-adapted pest and disease management approaches and supporting soil health through organic amendments and biofertilizers, the programme aims to reduce reliance on chemical inputs while enhancing natural crop resilience. These practices are designed to support long-term agricultural sustainability while maintaining productivity in environments where water and soil resources are limited.

Initial pilot activities involving selected horticultural crops have shown encouraging results in improving water efficiency and crop performance under arid conditions. The initiative has also begun to attract interest from agricultural stakeholders and sustainability-focused institutions in the region.

“This initiative reflects our focus on practical, climate-smart solutions that address the realities of farming in arid environments,” said H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman & CEO of Kutoof. “By improving water efficiency and strengthening crop resilience, we aim to support more sustainable agricultural practices over the long term.”

Kutoof continues to develop and refine its climate-smart agriculture programme with a focus on scalability and adaptability across different crop types and regions. The company remains committed to supporting sustainable agriculture and contributing to broader food security objectives through practical, innovation-led approaches.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit manafa.com

 

About Kutoof

Kutoof is a UAE-based company that is committed to sustainable farming practices and delivering quality organic agricultural products. The product range includes dates, vegetables, eggs and honey, and cater to both the local and international market.

Kutoof practises sustainable agriculture practices that minimize the impact on the environment while producing high quality products. The team of experts work closely with farmers to ensure that they use organic fertilizers and reduce water usage.

Kutoof is committed to delivering quality products to its clients, and use the latest technologies to ensure that products are of the highest quality. Kutoof’s products are harvested at the peak of ripeness, ensuring that they are sweet and delicious. The company also uses sustainable packaging materials to reduce the impact on the environment.

Kutoof fulfils the needs of its clients, both locally and internationally; by carefully understanding their unique requirements and providing them with customized solutions that meet their specific requirements.

09 Jun 2026

MARKETING PRO JUNCTION LLC (MPJ) HIGHLIGHTS THE IMPORTANCE OF MAINTAINING BRAND VOICE DURING TIMES OF REGIONAL UNCERTAINTY

Sharjah, United Arab Emirates – 15th July 2026: Marketing Pro Junction LLC (MPJ), a leading marketing and communications agency and subsidiary of MANAFA LLC, emphasizes the critical role of maintaining a consistent and responsible brand voice during periods of regional uncertainty. In rapidly changing environments, brands that communicate with clarity, empathy, and consistency are better positioned to sustain trust, strengthen customer relationships, and preserve long-term brand value.

As businesses navigate evolving market conditions and heightened public awareness, communication strategies must adapt without losing the essence of the brand identity. While messaging may require greater sensitivity and awareness of audience sentiment, maintaining authenticity remains essential to ensuring credibility and connection.

“Periods of uncertainty test how brands communicate and engage with their audiences,” said Reem Khoury, Managing Director of MPJ. “Brands do not need to change who they are; they need to communicate thoughtfully, remain relevant, and ensure their messaging reflects awareness of the environment while staying true to their core values.”

MPJ highlights that during sensitive periods, brands should evaluate communication tone, campaign timing, content relevance, and audience expectations. Marketing strategies built around empathy and responsible storytelling can help organizations maintain engagement while demonstrating awareness and respect for wider societal contexts.

The agency’s communications specialists continuously monitor consumer behavior trends and market sentiment to help brands make informed decisions about messaging across digital platforms, social media, PR initiatives, and advertising channels. This strategic approach enables businesses to remain visible without appearing disconnected from current realities.

Consistency in brand voice also supports business continuity. Organizations that maintain clear positioning during challenging periods are more likely to reinforce trust, strengthen loyalty, and preserve brand equity over time.

As consumer expectations continue evolving, MPJ remains committed to helping businesses navigate communication challenges with strategic insight, creativity, and agility ensuring brands remain both impactful and responsible in an increasingly dynamic marketplace.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; all in addition to brands belonging to other industries such as MANAFA, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com

 

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies have placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

11 May 2026

MANAFA LLC STRENGTHENS GROUP CULTURE WITH RAMADAN SUHOOR GATHERING IN THE UAE

Dubai, UAE – 27th Feb, 2026 – MANAFA LLC continues to build team spirit and strengthen employee engagement by hosting its annual Ramadan Suhoor gathering, reaffirming its long- term commitment to employee development, staff wellbeing, and sustainable business growth.

MANAFA LLC, a leading investment and holding company in the UAE, recently brought together employees from across the group for a special Ramadan Suhoor event in an atmosphere of unity. Designed to promote team building, internal communication, and organizational collaboration, the event reflected the company’s people-centric approach and dedication to nurturing a positive workplace culture.

The evening featured a variety of engaging experiences, including live oud music and a dedicated Misbah Corner that reflected the spiritual essence of Ramadan. Guests also took part in interactive Ramadan-themed question-and-answer activities, adding an element of learning and entertainment to the gathering. A vibrant photography session, the Kunafa station, thoughtful gifts, and carefully curated food and beverage offerings further enhanced the festive atmosphere.

Through such initiatives, MANAFA LLC continues to strengthen internal relationships, boost employee motivation, and support long-term organizational success, positioning itself as an employer of choice that values engagement, wellbeing, and collective growth in the UAE business community.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a strong presence in the Middle East. Since its inception, the group has experienced rapid expansion across its markets of operation. MANAFA’s exceptional vision, strong business acumen, and deep-rooted corporate values have contributed to its sustained growth. The company’s diverse service offerings and progressive strategies have positioned it among the region’s most trusted and respected organizations across industries including real estate, hospitality, integrated marketing services, capital markets, FX investment activities, and private equity.

For more information about MANAFA LLC, please visit manafa.com