Category: News MPJ

Sharjah, United Arab Emirates – 15^th Oct 2024 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to announce the adoption of Artificial Intelligence (AI) in developing innovative communication strategies for its clients. By harnessing the power of AI, MPJ is positioning itself at the forefront of the rapidly evolving digital marketing landscape, enabling businesses to reach their target audiences with precision and enhanced engagement.

The integration of AI technologies will empower MPJ to deliver data-driven insights, optimize content strategies, and create personalized customer experiences. AI will be applied across various aspects of communication, from audience segmentation and content creation to predictive analytics and real-time performance tracking, ensuring that clients receive the most effective and impactful marketing campaigns.

Ali Basma, Managing Director of MPJ, emphasized the strategic importance of AI in the company’s future direction, stating: “At MPJ, we are always looking for innovative ways to better serve our clients and help them achieve their business objectives. The integration of AI into our communication strategies is a game-changer. It allows us to make more informed, data-backed decisions and craft highly targeted, personalized campaigns that resonate with audiences. As the marketing landscape continues to evolve, embracing AI ensures that we remain at the cutting edge and continue to provide our clients with the most effective solutions.”

The decision to incorporate AI into MPJ’s service offering aligns with the company’s mission to stay ahead of industry trends and provide clients with the best tools and strategies to succeed in an increasingly competitive market. AI’s ability to analyze vast amounts of data and deliver actionable insights will enable MPJ to refine messaging, predict market trends, and optimize campaign performance in ways that were previously impossible.

By adopting AI, MPJ is not only enhancing its own capabilities but also helping clients achieve greater efficiency, higher ROI, and stronger customer loyalty. The company’s forward-thinking approach ensures that MPJ remains a trusted partner in the rapidly evolving world of digital marketing.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

Dubai, United Arab Emirates – 30^th Jul 2024 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is excited to announce the successful launch of the new website for the holding company. The refreshed online presence is aimed at providing an enhanced user experience, greater functionality, and a more streamlined digital presence for visitors, clients and stakeholders.

The new website marks a significant evolution in the company’s online strategy, delivering a modern, mobile-friendly design that is both visually striking and highly functional. The site features an intuitive user interface, faster load times, and a more seamless navigation experience, ensuring that visitors can easily access important content and services from any device.

Key features of the new website include:

• User centric design: a clean, modern layout that simplifies site navigation for a better overall user experience.
• Mobile optimization: A fully responsive design to ensure a seamless experience across smartphones and tablets.
• Enhanced content: streamlined messaging that effectively communicates MANAFA LLC’s vision, values, and diverse portfolio of businesses
• Media Room: a dedicated section featuring the latest press releases, company news, and an extensive photo and video library for media professionals, investors and the public.

Ali Basma, Managing Director of MPJ, shared his thoughts on the successful collaboration, saying: “We are proud to have worked closely with MANAFA LLC to develop a website that truly captures the essence of their brand and their business vision. This project allowed us to combine cutting-edge design with seamless functionality to create a website that not only looks exceptional but also serves as a powerful tool for their digital communication strategy. We are confident that the new website will enhance MANAFA’s online presence, strengthen its brand identity, and improve engagement with all stakeholders.”

The launch of the new website comes as part of MANAFA LLC’s ongoing digital transformation strategy, aimed at enhancing its online presence and improving communication with clients, investors, and other key audiences. With a commitment to continuous growth and innovation, MANAFA is now better positioned to showcase its expanding business activities in a rapidly changing digital world.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

Abu Dhabi, United Arab Emirates – 15^th Jan 2024 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to announce the launch of the latest winter outdoor campaign for Emirates Red Crescent. The campaign aims to raise awareness and support for the organization’s vital efforts in providing humanitarian aid to vulnerable communities during the winter season.

The “Emirates Red Crescent Winter Campaign” will be rolled out across multiple high-traffic locations, including major urban centres and residential areas. Featuring a combination of impactful outdoor advertisements, the campaign seeks to inspire the community to contribute to the cause, emphasizing the importance of helping those in need during the colder months.

Ali Basma, Managing Director of MPJ, stated: “We are truly honored to partner with Emirates Red Crescent on this campaign. The winter season can be a particularly difficult time for those in need, and it’s our collective responsibility to extend our help and compassion. Through this initiative, we hope to drive significant awareness and encourage the community to act with generosity and kindness. We look forward to seeing the impact this campaign will have.”

Emirates Red Crescent has long been dedicated to alleviating human suffering, both locally and globally. With winter presenting additional hardships for displaced populations and low-income families, this partnership with MPJ is aimed at creating a wave of community-driven support that will directly impact those in need. The campaign also seeks to highlight the importance of winter aid initiatives.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

Dubai, UAE- January 2022- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the successful development and implementation of a WhatsApp Based Chat Solution at ECOS Dubai Hotel at Al Furjan, enhancing the hotel’s guest experience. This innovative feature allows guests to conveniently order room service, also order while at the hotel restaurants and many more features, making their stay even more seamless and enjoyable.

The new WhatsApp Chat Based Solution is designed to cater to the evolving needs of tech-savvy travelers who seek convenience and efficiency. By simply scanning a QR code and messaging through WhatsApp, guests can now browse the room service menu, place orders, and receive real-time updates on the status of their requests. This user-friendly interface ensures that guests have access to a wide range of dining options without the need to make phone calls or leave their rooms.

“Our goal at MPJ is to leverage the latest technology to create seamless and efficient solutions for the hospitality industry,” said Ali Basma, Managing Director at MPJ. “With the introduction of the WhatsApp Chat Based Solution at ECOS Dubai Hotel at Al Furjan, guests can now enjoy a more convenient and personalized experience, making it easier than ever to order room service and access other hotel services.”

This development underscores MPJ’s dedication to driving innovation in the hospitality sector, ensuring that hotels can provide exceptional service and exceed guest expectations.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Dubai, UAE- June 2022- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the launch of the Out-of-Home (OOH) campaign for the grand opening of Ecos Dubai Hotel at Al Furjan by Hospitality Management Holding -HMH.

Strategically designed and executed, features eye-catching visuals and engaging content displayed across prime locations in Dubai. The campaign aims to highlight the unique offerings of the new addition to the hospitality landscape, promoting the hotel’s modern amenities, exceptional services and convenient location in Al Furjan.

“MPJ is dedicated to delivering impactful and innovative marketing solutions” said Ali Basma, Managing Director of MPJ. “The OOH campaign for Ecos Dubai Hotel at Al Furjan is a testament to our commitment to excellence, and we are excited to see the positive response from the public”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Dubai, UAE- October 2020- Marketing Projunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is delighted to announce the successful launch of its dynamic radio campaign for Apple iPhone 11 in Egypt. This innovative campaign marks a significant milestone in MPJ’s efforts to enhance brand visibility and engagement for major tech launches.

The radio campaign for iPhone 11, a flagship product from Apple, was designed to create buzz and drive anticipation leading up to the product launch. Utilizing a blend of engaging content, strategic placements, and compelling messaging. The campaign effectively captured the excitement surrounding the new iPhone 11 and reached a broad audience across Egypt by utilizing the radio channels with top listenership in Egypt: Nogoum FM and Nile FM.

“We are thrilled to have orchestrated this radio campaign for the launch of iPhone 11 in Egypt,” said Ali Basma, Managing Director of MPJ. “Our goal was to create an impactful and memorable campaign that not only builds excitement for the new iPhone but also resonates with its target audience. The response has been overwhelmingly positive, and we are proud of the results we’ve achieved”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Dubai, UAE, February 13^th, 2020 – As part of its mission to help clients grow their businesses and successfully navigate the digital world, MPJ signed an agreement with STEP, one of the biggest digital conferences in the Middle East, for a partnership with the 9th edition of STEP Conference, themed “The World in Dubai”.

The two-day event, took place on February 11^th & February 12^th, witnessed 7000 visitors and 200 speakers with a total of 300 international and local exhibitors from 24 countries. STEP Conference reflected the innovation, growth and investment in technology and disruption across the emerging markets and reinforced Dubai’s status as the hub for entrepreneurs to build and grow their businesses in the Middle East region.

Commenting on the Conference partnership, Ali Basma, Managing Director of MPJ said: “We are excited to partner up with STEP Conference to offer innovative tech/digital solutions to our clients, and give a global exposure to our clients and team in attending such an important MENA Conference.”

Dubai, UAE, February 13^th, 2020 – Marketing Projunction LLC (MPJ), a specialized PR and Creative agency, that was founded in 2002 by Faisal Holding LLC and Manafa LLC, has relaunched with a new identity and extended line of services. The agency conducted extensive analysis to further expand its offerings based on market needs and new trends like the availability of extensive digital solutions. The renovated solutions will better help MPJ’s clients to grow their businesses in the most efficient ways.

H.E. Sheikh Mohammed bin Faisal Al Qassimi, Chairman and CEO Manafa LLC, congratulated MPJ on the relaunch and said: “We are delighted with the expansion of the digital services by MPJ and we ate in no doubt that this will add great value to their clients’ business. The agency has a proven record of successful work and vast experience in the hospitality industry handling a strong portfolio of hotel restaurant clients along with other businesses from different sectors such as real estate, medical, and retail.”

Ali Basma, Managing Director of MPJ added: “At MPJ, we understand the power of integrated communication services and we continue to invest in our team and the offering we provide to ensure the most comprehensive and innovative business solutions.”

MPJ offers its clients holistic marketing and communications solutions across multiple channels including Advertising, Media, Public Relations, Social Media, Digital Solutions, and Events Management. The agency works with a portfolio of big companies including Faisal Holding, Manafa, Emirates Red Crescent, Sharp, Apple, Bahi Ajman Palace, Coral Hotels and Resorts, Toyworld, True Smile Works Dental Clinic, to name a few.

To know more about MPJ, please visit https://www.mpjuae.com/ or call +971 4 438 7007.

About Manafa LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit www.manafa.com

About MPJ

Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com