Category: News MPJ

Abu Dhabi, United Arab Emirates – 15^th Jan 2024 – Marketing ProJunction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to announce the launch of the latest winter outdoor campaign for Emirates Red Crescent. The campaign aims to raise awareness and support for the organization’s vital efforts in providing humanitarian aid to vulnerable communities during the winter season.

The “Emirates Red Crescent Winter Campaign” will be rolled out across multiple high-traffic locations, including major urban centres and residential areas. Featuring a combination of impactful outdoor advertisements, the campaign seeks to inspire the community to contribute to the cause, emphasizing the importance of helping those in need during the colder months.

Ali Basma, Managing Director of MPJ, stated: “We are truly honored to partner with Emirates Red Crescent on this campaign. The winter season can be a particularly difficult time for those in need, and it’s our collective responsibility to extend our help and compassion. Through this initiative, we hope to drive significant awareness and encourage the community to act with generosity and kindness. We look forward to seeing the impact this campaign will have.”

Emirates Red Crescent has long been dedicated to alleviating human suffering, both locally and globally. With winter presenting additional hardships for displaced populations and low-income families, this partnership with MPJ is aimed at creating a wave of community-driven support that will directly impact those in need. The campaign also seeks to highlight the importance of winter aid initiatives.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE- January 2022- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the successful development and implementation of a WhatsApp Based Chat Solution at ECOS Dubai Hotel at Al Furjan, enhancing the hotel’s guest experience. This innovative feature allows guests to conveniently order room service, also order while at the hotel restaurants and many more features, making their stay even more seamless and enjoyable.

The new WhatsApp Chat Based Solution is designed to cater to the evolving needs of tech-savvy travelers who seek convenience and efficiency. By simply scanning a QR code and messaging through WhatsApp, guests can now browse the room service menu, place orders, and receive real-time updates on the status of their requests. This user-friendly interface ensures that guests have access to a wide range of dining options without the need to make phone calls or leave their rooms.

“Our goal at MPJ is to leverage the latest technology to create seamless and efficient solutions for the hospitality industry,” said Ali Basma, Managing Director at MPJ. “With the introduction of the WhatsApp Chat Based Solution at ECOS Dubai Hotel at Al Furjan, guests can now enjoy a more convenient and personalized experience, making it easier than ever to order room service and access other hotel services.”

This development underscores MPJ’s dedication to driving innovation in the hospitality sector, ensuring that hotels can provide exceptional service and exceed guest expectations.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE- June 2022- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the launch of the Out-of-Home (OOH) campaign for the grand opening of Ecos Dubai Hotel at Al Furjan by Hospitality Management Holding -HMH.

Strategically designed and executed, features eye-catching visuals and engaging content displayed across prime locations in Dubai. The campaign aims to highlight the unique offerings of the new addition to the hospitality landscape, promoting the hotel’s modern amenities, exceptional services and convenient location in Al Furjan.

“MPJ is dedicated to delivering impactful and innovative marketing solutions” said Ali Basma, Managing Director of MPJ. “The OOH campaign for Ecos Dubai Hotel at Al Furjan is a testament to our commitment to excellence, and we are excited to see the positive response from the public”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE- October 2020- Marketing Projunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is delighted to announce the successful launch of its dynamic radio campaign for Apple iPhone 11 in Egypt. This innovative campaign marks a significant milestone in MPJ’s efforts to enhance brand visibility and engagement for major tech launches.

The radio campaign for iPhone 11, a flagship product from Apple, was designed to create buzz and drive anticipation leading up to the product launch. Utilizing a blend of engaging content, strategic placements, and compelling messaging. The campaign effectively captured the excitement surrounding the new iPhone 11 and reached a broad audience across Egypt by utilizing the radio channels with top listenership in Egypt: Nogoum FM and Nile FM.

“We are thrilled to have orchestrated this radio campaign for the launch of iPhone 11 in Egypt,” said Ali Basma, Managing Director of MPJ. “Our goal was to create an impactful and memorable campaign that not only builds excitement for the new iPhone but also resonates with its target audience. The response has been overwhelmingly positive, and we are proud of the results we’ve achieved”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

Dubai, UAE, February 13^th, 2020 – Marketing Projunction LLC (MPJ), a specialized PR and Creative agency, that was founded in 2002 by Faisal Holding LLC and Manafa LLC, has relaunched with a new identity and extended line of services. The agency conducted extensive analysis to further expand its offerings based on market needs and new trends like the availability of extensive digital solutions. The renovated solutions will better help MPJ’s clients to grow their businesses in the most efficient ways.

H.E. Sheikh Mohammed bin Faisal Al Qassimi, Chairman and CEO Manafa LLC, congratulated MPJ on the relaunch and said: “We are delighted with the expansion of the digital services by MPJ and we ate in no doubt that this will add great value to their clients’ business. The agency has a proven record of successful work and vast experience in the hospitality industry handling a strong portfolio of hotel restaurant clients along with other businesses from different sectors such as real estate, medical, and retail.”

Ali Basma, Managing Director of MPJ added: “At MPJ, we understand the power of integrated communication services and we continue to invest in our team and the offering we provide to ensure the most comprehensive and innovative business solutions.”

MPJ offers its clients holistic marketing and communications solutions across multiple channels including Advertising, Media, Public Relations, Social Media, Digital Solutions, and Events Management. The agency works with a portfolio of big companies including Faisal Holding, Manafa, Emirates Red Crescent, Sharp, Apple, Bahi Ajman Palace, Coral Hotels and Resorts, Toyworld, True Smile Works Dental Clinic, to name a few.

To know more about MPJ, please visit mpjuae.com or call +971 4 438 7007.

About Manafa LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit manafa.com

About MPJ

Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit mpjuae.com