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Dubai, UAE- August 2019- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the successful rollout of Sharp’s highly anticipated “BE YOU. BE ORIGINAL” social media campaign. This campaign, designed and executed by MPJ, celebrates individuality and encourages people to embrace their unique identities.

Sharp’s “BE YOU. BE ORIGINAL” campaign aims to inspire and empower individuals to express their originality and authenticity. Through a series of vibrant and engaging social media creatives, the campaign connects with a diverse audience in the MEA region, fostering a sense of community and self-expression.

“We are thrilled to partner with Sharp on the ‘BE YOU. BE ORIGINAL’ campaign,” said Ali Basma, Managing Director of MPJ. “Our objective was to create social media content that truly captures the spirit of individuality and encourages people to embrace their unique identities. This campaign reflects our commitment to delivering innovative and impactful marketing solutions”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Marketing Pro-Junction (MPJ) has announced the appointment of Mr. Ali Basma as its Managing Director (MD). Mr. Basma brings over two decades of extensive experience in the advertising & media industry.

Making the announcement, Mr. Brett Schafer, Chief Executive Officer of Faisal Holding, the owning company of MPJ together with MANAFA LLC, stated, “We are delighted to welcome Mr. Basma to our group and believe he will be a great pillar to the MPJ team. With his evident skills and industry connections, both locally and internationally, he will play an instrumental role in the expansion of MPJ following its outlined growth plan”.

As MD of MPJ, Mr. Basma will also provide strategic leadership and management for the company’s diverse portfolio of clients while spearheading the corporate strategy for further business development and growth.

Upon joining MPJ, Mr. Basma, said, “I am extremely thrilled with this new challenge. It is a great responsibility and honor to be part of this reputed company and I see an enormous potential for growth and expansion of business in the coming years fulfilling the group’s strategic vision.