MPJ – MARKETING PROJUNCTION TARGETS EVENTS & EXHIBITIONS INDUSTRY FOR GROWTH
Since 2003, in addition to its various marketing and PR activities, MPJ – Marketing Projunction has distinguished itself as one of the most creative and resourceful events management companies in Dubai. MPJ is keen to grow its footprint in the GCC’s MICE industry, estimated at US$1.3 billion – with UAE, Oman and Saudi Arabia driving its expansion.
Hina Bakht, Vice President, MPJ, stated, “Events management is a key business segment for us and as Dubai counts down to Expo 2020 we are looking to aggressively grow our share in the market by capitalizing on the upcoming opportunities. Over the years we have established an excellent reputation as an events management company in Dubai and the rest of the GCC producing bespoke luxury events ranging from product launches to press conferences, trade exhibitions, corporate conventions, workshops, seminars, art exhibitions and cultural shows”.
Dubai is currently host to almost 27% of all events staged in the Middle East. Hina stressed, “Dubai’s strategic geographical location between Asia, Europe and Africa, unmatched infrastructure, seamless global connectivity and safe environment has established it as the Middle East’s leading business hub. Being the gateway to the thriving market of more than 2 billion consumers of the neighboring emerging economies, Dubai is the preferred ground to conduct business in the region for the world’s leading multinationals and corporate houses. This has naturally contributed to the massive growth of the events and exhibitions industry with a packed calendar of activities all year round. We are naturally keen to take advantage of this dynamic scenario.”
Highlighting MPJ’s strong experience and competitive advantage in events management, Hina, said, “Over the years we have executed an exciting mix of top-of-the-line events and exhibitions for brands as prestigious as Monaco Government Tourist Board, MAC Cosmetics, Guerlain Paris, BMW, Maybach Zeppelin, Reef Real Estate, Al Qasba, HMH – Hospitality Management Holdings, StayWell Hospitality Group, Kempinski Hotels, Millennium Hotels, Hyatt Hotels, Taj Hotels, The Armed Forces Officers Club, Ajman Bank, VFS Global, Hertz, Ritu Kumar and the Annual Ajman Palace Hotel Wedding Fair to name a few. In addition, we have managed various projects for our clients at global trade shows like Big 5, Arabian Travel Market, Riyadh Travel Fair, World Travel Market, ITB Berlin, Middle East Banking Innovation Summit, Telecoms World Middle East 2015 and OTDYKH Leisure Show Moscow, etc.”
Hina added, “Exceptional ideas, unique creativity, meticulous attention to detail, outstanding organization and seamless co-ordination, helps us to create truly unforgettable events.”
About MPJ
Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.
For more information about MPJ, please visit www.mpjuae.com
