Category: News & Updates

Dubai, UAE, February 13^th, 2020 – As part of its mission to help clients grow their businesses and successfully navigate the digital world, MPJ signed an agreement with STEP, one of the biggest digital conferences in the Middle East, for a partnership with the 9th edition of STEP Conference, themed “The World in Dubai”.

The two-day event, took place on February 11^th & February 12^th, witnessed 7000 visitors and 200 speakers with a total of 300 international and local exhibitors from 24 countries. STEP Conference reflected the innovation, growth and investment in technology and disruption across the emerging markets and reinforced Dubai’s status as the hub for entrepreneurs to build and grow their businesses in the Middle East region.

Commenting on the Conference partnership, Ali Basma, Managing Director of MPJ said: “We are excited to partner up with STEP Conference to offer innovative tech/digital solutions to our clients, and give a global exposure to our clients and team in attending such an important MENA Conference.”

Dubai, UAE, February 13^th, 2020 – Marketing Projunction LLC (MPJ), a specialized PR and Creative agency, that was founded in 2002 by Faisal Holding LLC and Manafa LLC, has relaunched with a new identity and extended line of services. The agency conducted extensive analysis to further expand its offerings based on market needs and new trends like the availability of extensive digital solutions. The renovated solutions will better help MPJ’s clients to grow their businesses in the most efficient ways.

H.E. Sheikh Mohammed bin Faisal Al Qassimi, Chairman and CEO Manafa LLC, congratulated MPJ on the relaunch and said: “We are delighted with the expansion of the digital services by MPJ and we ate in no doubt that this will add great value to their clients’ business. The agency has a proven record of successful work and vast experience in the hospitality industry handling a strong portfolio of hotel restaurant clients along with other businesses from different sectors such as real estate, medical, and retail.”

Ali Basma, Managing Director of MPJ added: “At MPJ, we understand the power of integrated communication services and we continue to invest in our team and the offering we provide to ensure the most comprehensive and innovative business solutions.”

MPJ offers its clients holistic marketing and communications solutions across multiple channels including Advertising, Media, Public Relations, Social Media, Digital Solutions, and Events Management. The agency works with a portfolio of big companies including Faisal Holding, Manafa, Emirates Red Crescent, Sharp, Apple, Bahi Ajman Palace, Coral Hotels and Resorts, Toyworld, True Smile Works Dental Clinic, to name a few.

To know more about MPJ, please visit https://www.mpjuae.com/ or call +971 4 438 7007.

About Manafa LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit www.manafa.com

About MPJ

Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

Dubai, UAE- August 2019- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the successful rollout of Sharp’s highly anticipated “BE YOU. BE ORIGINAL” social media campaign. This campaign, designed and executed by MPJ, celebrates individuality and encourages people to embrace their unique identities.

Sharp’s “BE YOU. BE ORIGINAL” campaign aims to inspire and empower individuals to express their originality and authenticity. Through a series of vibrant and engaging social media creatives, the campaign connects with a diverse audience in the MEA region, fostering a sense of community and self-expression.

“We are thrilled to partner with Sharp on the ‘BE YOU. BE ORIGINAL’ campaign,” said Ali Basma, Managing Director of MPJ. “Our objective was to create social media content that truly captures the spirit of individuality and encourages people to embrace their unique identities. This campaign reflects our commitment to delivering innovative and impactful marketing solutions”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Marketing Pro-Junction (MPJ) has announced the appointment of Mr. Ali Basma as its Managing Director (MD). Mr. Basma brings over two decades of extensive experience in the advertising & media industry.

Making the announcement, Mr. Brett Schafer, Chief Executive Officer of Faisal Holding, the owning company of MPJ together with MANAFA LLC, stated, “We are delighted to welcome Mr. Basma to our group and believe he will be a great pillar to the MPJ team. With his evident skills and industry connections, both locally and internationally, he will play an instrumental role in the expansion of MPJ following its outlined growth plan”.

As MD of MPJ, Mr. Basma will also provide strategic leadership and management for the company’s diverse portfolio of clients while spearheading the corporate strategy for further business development and growth.

Upon joining MPJ, Mr. Basma, said, “I am extremely thrilled with this new challenge. It is a great responsibility and honor to be part of this reputed company and I see an enormous potential for growth and expansion of business in the coming years fulfilling the group’s strategic vision.