Category: News & Updates

01 May 2025

MANAFA LLC Subsidiary Unveils Strategic Expansion Plans in KSA at Arabian Travel Market 2025

Dubai, UAE- 1st May 2025– Hospitality Management Holding (HMH), a subsidiary of MANAFA LLC and a leading hospitality group in the Middle East and North Africa, has announced the signing of two new hotel properties in the Kingdom of Saudi Arabia during this year’s Arabian Travel Market (ATM) 2025, which attracted over 41,000 global attendees to the region’s premier travel and tourism event.

The signed properties in Makkah and Khobar mark a significant step in HMH’s strategic expansion within the Kingdom of Saudi Arabia. This growth is in direct alignment with the goals of Saudi Vision 2030, which aims to diversify the economy and elevate the tourism sector. By entering these high-potential markets, HMH reaffirms its commitment to contributing to the Kingdom’s long-term economic transformation and national tourism development agenda.

“We are proud to witness HMH’s continued growth in the region with the signing of two strategic properties in Saudi Arabia,” said H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC. “These achievements reflect our vision of strategic regional expansion across the GCC while maintaining a strong focus on quality, sustainability, and guest satisfaction. As we support national tourism goals in line with Vision 2030, we remain committed to shaping a vibrant and inclusive hospitality landscape.”

These strategic signings mark another milestone in HMH’s journey of regional growth and excellence. As the group expands its footprint across the Middle East, it remains focused on delivering value to partners, guests, and communities alike. With a commitment to innovation, sustainability, and quality service, HMH continues to strengthen its position as a trusted hospitality leader in the region.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

 

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH visit http://hmhhotelgroup.com

30 Apr 2025

Navigating Market Volatility: AI Financial Capital LTD’s Approach to Risk Management and Systematic Trading

Sharjah, UAE – 30th  April 2025- AI Financial Capital LTD, a premier multi-asset hedge fund manager and a subsidiary of MANAFA LLC, is at the forefront of transforming risk management and systematic trading amid the complexities of today’s fast-evolving financial markets. With specialised expertise across Forex, Equity, Equity Index, and Commodity trading, the firm utilises sophisticated algorithms and AI-driven strategies to uncover high-potential opportunities while effectively mitigating risk across a wide array of asset classes.

At the core of AI Financial Capital LTD’s operations lies a robust, data-centric trading framework. Through the integration of artificial intelligence, the company is able to process vast datasets at speed, enabling smarter, faster, and more informed decision-making. This approach reduces the margin of human error and ensures greater precision, agility, and profitability in executing trades. Its rigorous, forward-looking risk management protocols allow for dynamic strategy adjustments in response to real-time market conditions—ensuring stability even amidst volatility.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC, said ” In today’s dynamic financial landscape, our commitment to innovation and technology enables us to deliver intelligent, adaptive solutions for managing market risks. AI Financial Capital LTD continues to push the boundaries of systematic trading and strengthen its presence in the evolving financial sector.”

As artificial intelligence becomes increasingly integral to the future of finance, AI Financial Capital LTD is emerging as a key player on the global stage—empowering financial institutions and professionals to navigate uncertainty with confidence, resilience, and strategic foresight.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

29 Apr 2025

HMH Celebrates 15 Years at Arabian Travel Market 2025
with Major Expansion in Saudi Arabia

Dubai, UAE – April 29th, 2025: Hospitality Management Holding (HMH), a leading hospitality management company and a subsidiary of MANAFA LLC, marked its 15th consecutive year at the Arabian Travel Market (ATM) 2025, the Middle East’s premier travel exhibition held at the Dubai World Trade Centre. The event, held from 28th April to 1st May 2025, welcomed over 55,000 travel professionals from 166 countries, reflecting a 16% increase in attendance compared to the previous year.

This year’s participation held special significance for HMH, as the company announced two major developments reinforcing its expansion strategy in Saudi Arabia, a Memorandum of Understanding (MoU) for a new hotel in Dammam and a Hotel Management Agreement (HMA) for Corp Makkah Al Naseem Hotel. These strategic moves align perfectly with Saudi Vision 2030’s ambitious tourism goals, as the Kingdom welcomed over 37 million international visitors in 2024 and aims to attract 150 million annual tourists by 2030.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC and HMH, emphasized the importance of this expansion, stating, “The GCC’s tourism sector is experiencing unprecedented growth, with the Dubai alone recording 5.31 million international visitors in the first quarter of 2025 and Saudi Arabia emerging as one of the world’s fastest-growing tourist destinations. HMH’s new projects in Dammam and Makkah represent our commitment to being at the forefront of this transformation, delivering exceptional hospitality experiences that meet the evolving needs of travellers while supporting the Kingdom’s Vision 2030 objectives.”

Haytham Abdelaziz, Chief Operating Officer of HMH, added, “ATM has been instrumental in our growth over the past 15 years, providing a platform to build valuable partnerships and showcase our capabilities. These new agreements in Saudi Arabia reflect our confidence in the Kingdom’s potential and our dedication to contributing to its tourism ecosystem. Following our successful participation at ATM, we were proud to continue these important conversations at the Future Hospitality Summit in Riyadh, where we engaged with industry leaders shaping the future of hospitality in the region.”

The Saudi Ministry of Tourism reports that the hospitality sector’s contribution to GDP is expected to reach 10% by 2030, supported by $800 billion in investments across tourism infrastructure and development projects. HMH’s expansion into key Saudi markets positions the company to capitalize on this growth, particularly in the religious tourism sector where Makkah alone anticipates welcoming 30 million pilgrims annually by 2030.

As HMH continues to strengthen its footprint in Saudi Arabia and across the region, its participation in these landmark industry events underscores the company’s commitment to excellence, innovation, and sustainable growth in the global hospitality sector.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit http://manafa.com

 

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit http://www.hmhhotelgroup.com

15 Mar 2025

HMH names Haytham Abdelaziz as Chief Operating Officer
to Spearhead Strategic Expansion

Dubai, UAE – March 15th, 2025: Hospitality Management Holding (HMH), a subsidiary of MANAFA LLC, has announced the promotion of Haytham Abdelaziz to Chief Operating Officer (COO). Recognised for his leadership and operational expertise, he will now guide the company’s strategic direction.

In this role, Haytham will oversee critical initiatives, optimising performance across the group’s portfolio and manage upcoming property launches. His achievements include leading the successful openings of Coral Al Madinah Hotel and ECOS Dubai Hotel at Al Furjan, enhancing HMH’s market position. He will also strengthen collaborations with partners and support further regional growth.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC and HMH, praised the decision, stating, “Haytham has been instrumental in HMH’s progress and milestones. His deep operational knowledge, combined with his dedication to excellence, positions him as a capable leader to contribute to HMH’s long-term goals. I am confident his leadership will strengthen our position, delivering lasting value to our partners.”

Haytham joined HMH in 2014, holding key roles such as Executive Assistant Manager at Bahi Ajman Palace Hotel, General Manager at Coral Beach Resort Sharjah, and Acting Cluster General Manager for both properties. With 24 years’ hospitality experience, including senior positions with global brands, he has consistently delivered exceptional outcomes. His focus on operational refinement and seamless market integration for new developments will be crucial as the group expands.

This promotion reflects HMH’s and MANAFA LLC’s commitment to nurturing internal talent, highlighting their focus on innovation, superior performance, and sustainable growth within the sector.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC, please visit http://manafa.com

 

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH, please visit http://www.hmhhotelgroup.com

10 Mar 2025

MANAFA LLC Celebrates the Spirit of Ramadan With Exclusive Suhoor Event

Sharjah, UAE – 10th March 2025 – MANAFA LLC, a leading investment and holding company, recently hosted a special Suhoor gathering, embracing the spirit of Ramadan through an evening of cultural appreciation, entertainment, and togetherness. The event provided an opportunity for employees to strengthen their bonds in a warm and festive atmosphere.

The evening was enriched with interactive trivia, where guests explored topics related to Islamic traditions, Emirati heritage, and the UAE’s history, making for an enlightening and enjoyable experience. The soulful melodies of an oud player provided a serene musical backdrop, elevating the ambiance and enhancing the spirit of the gathering. Adding an artistic touch, a skilled caricaturist captured light-hearted moments, offering guests personalized keepsakes as a reminder of the night.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC, shared his thoughts on the occasion: “Ramadan is a time for reflection, gratitude, and unity. At MANAFA LLC, we are proud to celebrate this sacred month by bringing our teams together for a meaningful evening. This Suhoor represents more than just a gathering; it’s a celebration of our shared values, a time for personal growth, and an opportunity to foster a sense of community.”

As MANAFA LLC continues its growth across various industries, its focus remains on cultivating a corporate culture that values its people, strengthens relationships, and celebrates traditions that bring individuals together.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

10 Mar 2025

A Night to Remember: Marketing Pro Junction LLC (MPJ)’s Role in Organizing a Flawless Suhoor Event for Holding Company MANAFA LLC

Sharjah, United Arab Emirates – March 10, 2025 –Marketing Pro Junction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC proudly announces its successful execution of a spectacular Suhoor event held for MANAFA LLC, a prominent holding company based in the UAE. The event, a night of culture, connection, and community, was designed to reflect the essence of the holy month of Ramadan while offering an unforgettable experience for all attendees.

As a trusted partner for MANAFA LLC, MPJ meticulously curated the event, ensuring it was a seamless blend of tradition and contemporary elegance. The Suhoor gathering brought together key stakeholders, business leaders, and executives, strengthening bonds within the MANAFA family while embracing the spirit of Ramadan.

Playing a pivotal role in organizing this memorable Suhoor event for MANAFA LLC, the team worked diligently to craft an environment that perfectly captured the essence of Ramadan—one filled with warmth, hospitality, and collaboration. This event represents MPJ’s commitment to delivering impactful, tailored experiences for clients.

The night also featured special moments of reflection and connection, enhancing the overall sense of unity among attendees. MPJ’s attention to detail ensured that every element of the event reflected the values and vision of MANAFA LLC.

“We are grateful to MPJ for their outstanding support and exceptional execution of this event,” said H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC. “The Suhoor not only allowed us to connect with our partners but also embodied the values of hospitality and generosity that are at the core of Ramadan.”

MPJ continues to solidify its reputation as a leading marketing agency in the region, recognized for its ability to create unforgettable moments that align with clients’ unique brand identities.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as MANAFA, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

 

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

27 Feb 2025

Marketing Pro Junction LLC (MPJ) Strengthens Leadership Team for Continued Growth With Appointment of New Creative Director

Sharjah, United Arab Emirates – Feb 27 2025 – Marketing Pro Junction LLC (MPJ), a marketing and communications’ agency, subsidiary of MANAFA LLC is proud to announce the appointment of Hasan Abu Saqer as the new Creative Director .

With a wealth of experience in the creative and marketing sectors, Hasan Abu Saqer brings a fresh perspective to MPJ’s vision. As Creative Director, Hasan will lead the agency’s creative team, pushing boundaries in design, innovation, and storytelling to craft unforgettable campaigns. His appointment marks a new chapter of creativity and ingenuity for MPJ’s clients.

Hasan Abu Saqer, Creative Director, shared his excitement about the new role: “I’m honored to join MPJ and work alongside such talented professionals. I look forward to crafting innovative campaigns that challenge the status quo and elevate our clients’ brands in ways they’ve never seen before.”

MPJ looks forward to a bright future with these new leadership appointments, reinforcing its position as a trailblazer in the marketing industry. The agency remains committed to pushing the boundaries of creativity and delivering exceptional marketing solutions that drive growth and success for its clients.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing ProJunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as MANAFA, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

 

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

05 Jan 2025

Hospitality Management Holding (HMH) Celebrates Success in 2024 and Announces Ambitious Plans for 2025

Dubai, UAE – January 5th, 2025: Hospitality Management Holding (HMH), a subsidiary of Manafa LLC, has achieved significant milestones in 2024 and outlined ambitious plans for 2025. The group continues to expand its presence across the region, establishing itself as a leader in the hospitality industry.

In 2024, HMH marked the successful opening of the Corp Yanbu Hotel, tailored to serve both leisure and business travellers. This was followed by the launch of Corp Al Khobar Corniche Hotel in the Eastern Province, further elevating hospitality standards in the region.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of Manafa LLC and HMH, stated, “HMH’s growth reflects our unwavering dedication to delivering an exceptional hospitality guest experiences. Our recent and upcoming projects across Saudi Arabia, particularly in key cities such as Makkah, and Riyadh, demonstrate our commitment to meeting the region’s growing aspirations for world-class accommodations. These achievements and future plans align seamlessly with our vision to build trust, enhance the well-being of our guests, and create vibrant spaces tailored to their lifestyles.”

Looking ahead to 2025, HMH is making progress on key projects in Madinah and Makkah, which are nearing completion with hotel management agreements (HMAs) already secured. These developments aim to accommodate the increasing number of visitors and pilgrims while upholding HMH’s high standards of quality and service.

Discussions are also underway for new ventures set to launch in 2025, including properties in Riyadh and Makkah to meet the rising demand for upscale accommodations. Outside Saudi Arabia, HMH is broadening its reach with expansions in Oman and the UAE, further solidifying its position as a regional leader in hospitality.

HMH’s ongoing growth not only enhances its standing as a trusted brand but also contributes to the broader objectives of economic diversification and progress in the GCC. By prioritizing sustainability and innovation, HMH continues to redefine industry standards, offering guests enriching and memorable experiences.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

 

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH visit http://hmhhotelgroup.com

 

15 Dec 2024

MANAFA CELEBRATES HMH MANAGED HOTELS’ SUCCESS WITH MULTIPLE PRESTIGIOUS AWARDS IN 2024

 

Dubai, UAE – December 15th, 2024: Manafa LLC, a diversified UAE-based holdings company, is pleased to announce a remarkable series of awards won by hotels managed by its subsidiary, Hospitality Management Holding (HMH), throughout 2024. These awards highlight HMH’s steadfast commitment to delivering exceptional guest experiences and redefining excellence in the hospitality sector.

The Bahi Ajman Palace Hotel, emerged as a standout performer, receiving the esteemed title of ‘Best Hotel in Ajman’ from Ajman Police HQ. It also secured the prestigious Best Sales Award from Hozpitality, recognising its exceptional performance in revenue generation and customer engagement. Further enhancing HMH’s reputation, the hotel earned the Hozpitality Excellence Award for Best F&B Leader, showcasing its culinary excellence and leadership in top-tier dining destinations.

Coral Beach Resort Sharjah, achieved significant recognition with the prestigious Tripadvisor Travellers’ Choice Award 2024, a true testament to guest satisfaction and operational excellence. The hotel was also acknowledged as one of the 30 Best Hospitality HR establishments by the Hozpitality Group. Furthermore, it secured the Best Sales Award from Hozpitality, highlighting its outstanding performance in revenue generation and customer engagement. In addition, Coral Beach Resort Sharjah received multiple awards, including the 2nd Middle East F&B Excellence Award, the 7th Middle East Chef Excellence Award, and the Best Finance Award from Hozpitality Group underscoring its continued success.

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of Manafa LLC and HMH, said, “We are pleased by the continued success of the hotels under HMH’s management, which reflects our vision for excellence in hospitality. These achievements affirm HMH’s promise of growth through impeccable service, as we remain committed to setting new standards in the industry and contributing to the UAE’s global leadership in tourism and hospitality.”

Other notable achievements included the Tripadvisor Travellers’ Choice Award 2024 for ECOS Dubai Hotel at Al Furjan, and the Agoda Customer Review Award for Coral Dubai Deira Hotel, which attained an impressive rating of 8.3. The Corp Amman Hotel was also celebrated with Booking.com’s Traveller Review Award 2024, earning a remarkable score of 8.6 out of 10—further demonstrating the consistently high-quality experiences provided across the HMH portfolio of managed hotels.

As we move forward, Manafa remains committed to supporting the growth of HMH and its portfolio, ensuring that every hotel continues to deliver exceptional service and remain a key player in the global hospitality industry.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

 

About HMH 

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH please
visit http://www.hmhhotelgroup.com/

https://www.hmhhotelgroup.com/subscribenow

25 Nov 2024

Global Program ‘Hidden Disabilities Sunflower’ implemented by all UAE properties managed by Manafa LLC’s subsidiary Hospitality Management Holding (HMH)

Dubai, UAE – November 25th, 2024: Manafa LLC, a diversified UAE-based holding company, proudly announces a significant milestone in its commitment to inclusivity. All UAE based hotels managed by its subsidiary, Hospitality Management Holding (HMH), have now adopted the globally recognized ‘Hidden Disabilities Sunflower’ program, a pioneering initiative designed to enhance the guest experience by supporting individuals with non-visible impairments.

The ‘Hidden Disabilities Sunflower’ program provides a discreet yet powerful way for individuals to signal that they may require additional assistance during their stay. By wearing the distinctive sunflower emblem, guests can communicate their needs ensuring they feel supported and understood throughout their visit by team mebers trained to facilitate their unique requirements. This program, which has been globally acclaimed since its inception in 2016, addresses the challenges faced by individuals whose conditions are not immediately apparent.

The sunflower was chosen as the program’s symbol for its strong association with positivity, strength, and happiness—qualities that align with HMH’s ethos of creating a welcoming and supportive environment for all guests. The program is now implemented across all UAE properties managed by HMH, including the Bahi Ajman Palace Hotel, Coral Beach Resort Sharjah, Coral Dubai Deira Hotel, and ECOS Dubai Hotel at Al Furjan.

In a statement, H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of Manafa LLC and Hospitality Management Holding (HMH), said,”The UAE’s leadership has always championed inclusivity and innovation, creating a society where everyone is empowered to thrive. By adopting the ‘Hidden Disabilities Sunflower’ programme, we align with this national vision, ensuring our hotels are places where compassion and understanding define the guest experience, and with great attention to the ones that need it the most.”

In commenting on this important development, Haytham Abdelaziz, Director of Operations at HMH, stated: “At HMH, we are dedicated to ensuring that every guest feels valued and accommodated. The implementation of ‘Hidden Disabilities Sunflower’ programme is a testament to our commitment to inclusivity and understanding. By expanding our recognition to the unique needs of our guests, we are not just enhancing their experience but also setting a new benchmark in the hospitality industry.”

The role out of the programme included comprehensive training for hotel staff, ensuring that every guest who wears the sunflower emblem receives the customised support they need.

Through this forward-thinking initiative, Manafa LLC and HMH reaffirm their shared mission of creating exceptional, inclusive, and thoughtful guest experiences. The adoption of the ‘Hidden Disabilities Sunflower’ programme not only enhances the hospitality sector but also serves as an industry-leading model, ensuring that not a single guest’s need is overlooked.

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.

For more information about MANAFA LLC visit http://manafa.com

 

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

For more information about HMH please
visit http://www.hmhhotelgroup.com/

https://www.hmhhotelgroup.com/subscribenow