Category: News MPJ

Dubai, UAE- August 2019- Marketing ProJunction LLC (MPJ) a marketing and communications’ agency, subsidiary of MANAFA LLC, is proud to announce the successful rollout of Sharp’s highly anticipated “BE YOU. BE ORIGINAL” social media campaign. This campaign, designed and executed by MPJ, celebrates individuality and encourages people to embrace their unique identities.

Sharp’s “BE YOU. BE ORIGINAL” campaign aims to inspire and empower individuals to express their originality and authenticity. Through a series of vibrant and engaging social media creatives, the campaign connects with a diverse audience in the MEA region, fostering a sense of community and self-expression.

“We are thrilled to partner with Sharp on the ‘BE YOU. BE ORIGINAL’ campaign,” said Ali Basma, Managing Director of MPJ. “Our objective was to create social media content that truly captures the spirit of individuality and encourages people to embrace their unique identities. This campaign reflects our commitment to delivering innovative and impactful marketing solutions”.

About MPJ

Founded in 2002 and a subsidiary of MANAFA LLC, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, MANAFA, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com

About MANAFA LLC

Established in October 2003, MANAFA LLC is a holdings company & investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity. For more information about MANAFA LLC visit manafa.com

Marketing Pro-Junction (MPJ) has announced the appointment of Mr. Ali Basma as its Managing Director (MD). Mr. Basma brings over two decades of extensive experience in the advertising & media industry.

Making the announcement, Mr. Brett Schafer, Chief Executive Officer of Faisal Holding, the owning company of MPJ together with MANAFA LLC, stated, “We are delighted to welcome Mr. Basma to our group and believe he will be a great pillar to the MPJ team. With his evident skills and industry connections, both locally and internationally, he will play an instrumental role in the expansion of MPJ following its outlined growth plan”.

As MD of MPJ, Mr. Basma will also provide strategic leadership and management for the company’s diverse portfolio of clients while spearheading the corporate strategy for further business development and growth.

Upon joining MPJ, Mr. Basma, said, “I am extremely thrilled with this new challenge. It is a great responsibility and honor to be part of this reputed company and I see an enormous potential for growth and expansion of business in the coming years fulfilling the group’s strategic vision.

HMH – Hospitality Management Holding is delighted with its participation in the Arabian Travel Market (ATM) 2018, marking the company’s 15th appearance at the region’s largest hospitality, travel and tourism event where they had the opportunity to highlight their impressive new offerings across the MENA region.

Mr. Aboudi Asali, Chief Executive Officer of HMH, said, “We were extremely pleased to participate once again in 2019 where ATM  continues to be the preferred route to market for international and regional hospitality brands. It afforded us excellent opportunities where we have witnessed growth in strong partnerships, interacted with and connected with potential business owners and visitors from across the region. ATM 2019 was however the ideal platform to announce our latest property, ECOS Dubai Al Furjan Hotel, the first of our our new Life style brand, which is expected to open in Q3 2020, and we were delighted with the reception to this new and innovative offering.

Mr. Ferghal Purcell Chief Operating Officer at HMH, added “ ATM 2019 was once again a great success, not just for the wonderful numbers attending, but for the great opportunities it continues to afford HMH to create an awareness about the uniqueness of our offering. Showcasing our new properties, whilst continuing to promote our existing hotels served to enhance the relationship with all our partners confirming what an exciting future lies ahead for the HMH Group.”

About HMH

Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels. HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

The Dubai Shopping Festival (DSF 2018) is around the corner and HMH – Hospitality Management Holding has launched an exclusive ‘DSF 2018’ offer available only on the group’s website. Travellers who book their stay on www.hmhhotelgroup.com will be entitled to the awesome DSF deal at the group’s hotels in the UAE all through the festival.

Launching the promotion, Mr. Ferghal Purcell, COO of HMH, said, “This year marks the 23rd anniversary of The Dubai Shopping Festival – the Emirate’s largest shopping and entertainment extravaganza that is expected to attract shoppers from all over the world from December 26th to January 27th. It is one of the most-awaited events in Dubai’s annual calendar and one of the best times to visit the city. During the period, tourists will enjoy many exclusive offers and promotions, spectacular fireworks and themed entertainment shows in Dubai and we are delighted to be part of this huge event. Over the month, guests who book their stay at our UAE hotels, and through HMH website, will enjoy special room rates inclusive of breakfast and lunch as well as complimentary drop off and pick up to the various malls.”

Mr. Purcell added, “We have stunning beach properties such as the Bahi Ajman Palace Hotel and the Coral Beach Resort Sharjah that are ideal for families and perfectly located to offer both – an idyllic beach getaway with plenty of activities for children as well as a daily dose of city fun and shopping for grown-ups. Both hotels are located at merely a 30 minutes-drive to Dubai and we have provide free daily shuttle bus service for our guests from the hotels to the city making it extremely convenient to commute and be a part of the festivities. For guests who wish to be closer to all the action, they can opt for the Coral Dubai Al Barsha Hotel which is superbly located within walking distance from the Mall of the Emirates or the Coral Dubai Deira Hotel that is situated on Al Muraqqabat Street, the hub of DSF activities, and in close proximity to the Dubai Gold Souk and various other malls in the area. We are looking forward to welcoming our guests from all over the world this DSF again”.

About HMH
Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being one of the pioneers among local groups that are specialized in the dry segment. Being the largest operator in the sector within the region, HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to budget. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.

HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.

In celebration of the Spirit of the Union, the Millennium Airport Hotel Dubai will observe the 46^th anniversary of the United Arab Emirates on December 2, 2017, by showcasing a glimpse of the rich cultural heritage and cuisine of the country to its guests.

The hotel will be hosting a lavish UAE National Day themed brunch on 1^st and 2^nd December 2017 from 12pm to 4pm. The delicious buffet will include an array of appetizing culinary choices combined with live cooking stations. Children can tap into their playful sides with colourful face painting sessions and other arts and crafts activities.

This event promises a fun-filled dining experience with friends and family, prices starting from AED 199 per person. Children from 5-12 years of age have to pay only AED 99, and children below 5 years of age can dine absolutely free!

Mr. Simon Moore, General Manager of Millennium Airport Hotel Dubai, said, “The UAE National Day presents a unique opportunity to tourists and residents alike to discover the rich traditions of the emirates, and we wish to make this National Day memorable for all our guests. Food is an essential part of the country’s culture and on the occasion of the National Day our highly skilled chefs will take diners on a fascinating culinary journey revealing secrets from ancient Emirati kitchens. At the same time we have an outstanding accommodation offer for residents to take advantage of.”

As part of the special UAE National Day promotions UAE residents can treat themselves to grandeur and luxury right in their home country by enjoying up to 20%off on their stay and dining at Millennium Airport Hotel Dubai from 30^th November to 3^rd December 2017 only.

Included in the package are:

• Complimentary buffet breakfast at Loumi, the new all-day dining restaurant
• Complimentary pool access
• Complimentary Wi Fi
• Early check-in by 12noon and late check-out till 4pm at no charge
• A fruit basket upon arrival

HMH – Hospitality Management Holding has been actively engaged in the Dubai Fitness Challenge with a goal of reaching 100,000 minutes of joint exercise throughout the group. The participating hotels include teams from the Bahi Ajman Palace Hotel, the Coral Dubai Al Barsha Hotel, the Coral Beach Resort Sharjah and the Coral Dubai Deira Hotel. Each hotel has formed a team of 30 members who have been given a monthly target to reach 27,000 minutes of combined exercise with aschedule of 30 minutes workout daily.

Mr. Ferghal Purcell, COO of HMH, said, “We are very excited to be part of the Dubai Fitness Challenge, organized under the kind patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai Government and Dubai Sports Council, that is aimed at making Dubai the most active city in the world. It is a wonderful initiative to motivate people to exercise every day for 30 minutes and reinforces the message that exercise is the best medicine for a healthy life. In an age where we are living increasingly busy yet often sedentary lives, weaving physical activity into our daily routines is extremely important, not only to improve our physical health but also for our overall well-being. I am so glad all our hotels in the UAE have responded so enthusiastically and have been participating daily in different sports reflecting their commitment to physical activity and reinforcing it into their daily lives.”

The excitement is truly mounting across the different hotels. Coral Beach Resort Sharjah is clearly storming ahead in the competition with no signs of slowing down. The hotel is currently on number 11 with 385,633 moves out of the 13,998 companies registered for the Dubai Fitness Challenge. The Bahi Ajman Palace Hotel is on number 9 out of 4645 participants in group C with a grand total of 245,184 moves. Flexing their muscles are also teams from the Coral Dubai Al Barsha Hotel and the Coral Dubai Deira Hotel.

Since 2003, in addition to its various marketing and PR activities, MPJ – Marketing Projunction has distinguished itself as one of the most creative and resourceful events management companies in Dubai. MPJ is keen to grow its footprint in the GCC’s MICE industry, estimated at US$1.3 billion – with UAE, Oman and Saudi Arabia driving its expansion.

Hina Bakht, Vice President, MPJ, stated, “Events management is a key business segment for us and as Dubai counts down to Expo 2020 we are looking to aggressively grow our share in the market by capitalizing on the upcoming opportunities. Over the years we have established an excellent reputation as an events management company in Dubai and the rest of the GCC producing bespoke luxury events ranging from product launches to press conferences, trade exhibitions, corporate conventions, workshops, seminars, art exhibitions and cultural shows”.

Dubai is currently host to almost 27% of all events staged in the Middle East. Hina stressed, “Dubai’s strategic geographical location between Asia, Europe and Africa, unmatched infrastructure, seamless global connectivity and safe environment has established it as the Middle East’s leading business hub. Being the gateway to the thriving market of more than 2 billion consumers of the neighboring emerging economies, Dubai is the preferred ground to conduct business in the region for the world’s leading multinationals and corporate houses. This has naturally contributed to the massive growth of the events and exhibitions industry with a packed calendar of activities all year round. We are naturally keen to take advantage of this dynamic scenario.”

Highlighting MPJ’s strong experience and competitive advantage in events management, Hina, said, “Over the years we have executed an exciting mix of top-of-the-line events and exhibitions for brands as prestigious as Monaco Government Tourist Board, MAC Cosmetics, Guerlain Paris, BMW, Maybach Zeppelin, Reef Real Estate, Al Qasba, HMH – Hospitality Management Holdings, StayWell Hospitality Group, Kempinski Hotels,  Millennium Hotels, Hyatt Hotels, Taj Hotels, The Armed Forces Officers Club, Ajman Bank, VFS Global, Hertz, Ritu Kumar and the Annual Ajman Palace Hotel Wedding Fair to name a few. In addition, we have managed various projects for our clients at global trade shows like Big 5, Arabian Travel Market, Riyadh Travel Fair, World Travel Market, ITB Berlin, Middle East Banking Innovation Summit, Telecoms World Middle East 2015 and OTDYKH Leisure Show Moscow, etc.”

Hina added, “Exceptional ideas, unique creativity, meticulous attention to detail, outstanding organization and seamless co-ordination, helps us to create truly unforgettable events.”

About MPJ

Founded in 2002, owned by Faisal Holding and Manafa, MPJ – Marketing Projunction LLC launched as a specialized agency in PR, expanding in a few years to a PR and Creative agency servicing internal and external clients. In 2020, MPJ was relaunched as a full-fledged agency with superior services in all areas of communication including PR, Creative, innovative marketing solutions, and most importantly digital and social media. MPJ has broad expertise in the Hospitality industry handling brands including Hospitality Management Holding, Bahi Hotels and Resorts, Coral Hotels and Resorts, Corp Hotels, EWA Hotel Apartments, ECOS Hotels, and Park Regis Hotel; All in addition to brands belonging to other industries such as Faisal Holding, Manafa, Rakayez Properties, Toyworld, Maybach, Apple, Sharp, Emirates Red Crescent, True Smile Works Dental Clinic, Tadrib Camps and many more. MPJ is navigating the future with SHARP. AGILE. IDEAS.

For more information about MPJ, please visit www.mpjuae.com