Dubai, UAE – April 29th, 2025: Hospitality Management Holding (HMH), a leading hospitality management company and a subsidiary of MANAFA LLC, marked its 15th consecutive year at the Arabian Travel Market (ATM) 2025, the Middle East’s premier travel exhibition held at the Dubai World Trade Centre. The event, held from 28th April to 1st May 2025, welcomed over 55,000 travel professionals from 166 countries, reflecting a 16% increase in attendance compared to the previous year.
This year’s participation held special significance for HMH, as the company announced two major developments reinforcing its expansion strategy in Saudi Arabia, a Memorandum of Understanding (MoU) for a new hotel in Dammam and a Hotel Management Agreement (HMA) for Corp Makkah Al Naseem Hotel. These strategic moves align perfectly with Saudi Vision 2030’s ambitious tourism goals, as the Kingdom welcomed over 37 million international visitors in 2024 and aims to attract 150 million annual tourists by 2030.
H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, Chairman of MANAFA LLC and HMH, emphasized the importance of this expansion, stating, “The GCC’s tourism sector is experiencing unprecedented growth, with the Dubai alone recording 5.31 million international visitors in the first quarter of 2025 and Saudi Arabia emerging as one of the world’s fastest-growing tourist destinations. HMH’s new projects in Dammam and Makkah represent our commitment to being at the forefront of this transformation, delivering exceptional hospitality experiences that meet the evolving needs of travellers while supporting the Kingdom’s Vision 2030 objectives.”
Haytham Abdelaziz, Chief Operating Officer of HMH, added, “ATM has been instrumental in our growth over the past 15 years, providing a platform to build valuable partnerships and showcase our capabilities. These new agreements in Saudi Arabia reflect our confidence in the Kingdom’s potential and our dedication to contributing to its tourism ecosystem. Following our successful participation at ATM, we were proud to continue these important conversations at the Future Hospitality Summit in Riyadh, where we engaged with industry leaders shaping the future of hospitality in the region.”
The Saudi Ministry of Tourism reports that the hospitality sector’s contribution to GDP is expected to reach 10% by 2030, supported by $800 billion in investments across tourism infrastructure and development projects. HMH’s expansion into key Saudi markets positions the company to capitalize on this growth, particularly in the religious tourism sector where Makkah alone anticipates welcoming 30 million pilgrims annually by 2030.
As HMH continues to strengthen its footprint in Saudi Arabia and across the region, its participation in these landmark industry events underscores the company’s commitment to excellence, innovation, and sustainable growth in the global hospitality sector.
About MANAFA LLC
Established in October 2003, MANAFA LLC is a holding company and investment house with a significant presence in the Middle East. Since its inception, the group has made a rapid expansion in the markets where it operates. MANAFA’s extraordinary vision, outstanding business acumen, and deep-rooted understanding of corporate ethos has contributed to its exceptional growth. The company’s diverse service offerings and progressive strategies has placed it among the highly trusted and eminent organizations within the region’s various industries including real estate, hospitality, integrated marketing services, Capital Markets, FX investment activities and Private Equity.
For more information about MANAFA LLC, please visit http://manafa.com
About HMH
Founded in 2003 in Dubai, HMH – Hospitality Management Holding is a fully integrated hotel management company that prides itself for being the largest operator in the dry sector within the region. HMH provides hotel owners and developers a broad spectrum of world-class management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to lifestyle. These include Bahi Hotels & Resorts, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels.
HMH’s strategic expansion in the Middle East and North Africa has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. The existing portfolio is located in some of the most desirable destinations across the MENA region, with a pipeline of hotels under development to grow HMH’s regional footprint even further.
For more information about HMH, please visit http://www.hmhhotelgroup.com